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I am Tuba, an independent Sr. User Experience Designer living in San Francisco, CA. My professional life began as an economist after receiving a Bachelor of Arts degree in Economics. Working for an international bank was a great opportunity to gain experience at a corporate environment. I was promoted to service designer as one of the very early employees of a mass food production company. I led design team and was responsible for product branding (Company IPO'd in 2012) Since 2012, I’ve been working with clients. I have focused on solving user experience challenges for retail companies. I have worked with team members in travel, e-commerce markets, and crafted the overall customer experience across all platforms, mobile, tablet, website and in-store digital. 

I believe the best design practice is not the glamorous final product but the design process itself. I would love to have a conversation to discuss ideas for your product.