Re-Design of the Session Detail Screen within Double Dutch

1. PROJECT DESCRIPTION

CONCEPT IDEATION

DoubleDutch is a mobile event application used to at conferences or trade shows to help people schedule their day and connect with other attendees.

THE CHALLENGE

The users needs a way to organize their limited time in a most valuable way. Application that assists event goers schedule time within conferences and connect to other event attendees. At the conferences attendees are encouraged to download and use the app. Screens are customizable to each company’s needs for their conference, trade show, etc. The Session Detail screen is where attendees can view the details of a specific session occurring at the conference. The screen allows users to check in, add the session to their event calendar, view details about the speaker, read and write reviews, and take surveys that the event organizer has posted. Since each conference and trade show is different than others, we have to redesign the session screen convenient and easy to use for every type of conference.  

THE SOLUTION and PROJECT LOGISTICS

We plan to start with user research, identify our competitors, sketch out some conceptual models, mind storming, personas, then actual sketching out of our prototype, and testing it on users.  Expected deliverables are wireframes, product pages, prototype of Session Detail page. Audience of the deliverables are Product Management team, and designers. Tools and resources are Google Drive, Docs, Spreadsheet, Iphone, DoubleDutch application, Omnigraffle, Post-­it notes in the development process.

2. USER RESEARCH

After our first meeting with the DoubleDutch team, conducting user research was the first  challenge we tackled. To gain a better understanding of what people needed in their conference applications we interviewed 12 people - all of whom had either attended, worked as a vendor, or as a speaker at a conference or trade show. We did not discriminate on conference type because DoubleDutch creates applications for many different types of conferences. From farming equipment to computer science, we knew it was necessary to look for a common theme of need among our interviewees. After an afternoon brainstorming key questions to ask people, we began conducting our user research interviews. Luckily there was an abundance of conference attendees and workers at our fingertips in General Assembly and nearby the SOMA district. Within a day we were able to compile a list of top findings to present to DoubleDutch at our second meeting.

TOP FINDINGS

  1. Content is not as expected upon entry into Session Detail screen.
  2. Speaker face, title synopsis should be located in one place on screen.
  3. Check-in should be obvious: More linear, easier, tie in network, more value.
  4. Agenda, calendar, and schedule confusion.
  5. Surveys/reviews should visually appear lower on the screen.
  6. View on map is not location. It should contain directions.
  7. Networking tools should be obvious and easy for the user.

3. CREATING PERSONAs & Key Quotes

  • "The worst part is that you're so exhausted and overly networked by the end. You have like 100 new business cards from people you have to/want to follow up with and save their info and you usually get a cold, plus you've fallen behind at work while you were at the show. Best part is seeing all the new stuff, seeing friends, the excitement of potentially meeting work goals through networking...."   -Allie Pacelli, Trade Show Vendor
  • "...thats the most exciting, meeting people that can help further your goal, everyone comes in with their own agenda. and learning tips and tricks and how to be better at what you do..."  -Esha Gupta, Conference Attendee
  • "I might want to see pictures...some bluelight specials..." -Aynne Valencia, Conference Speaker
  • "As a speaker, i want to know if its it's downsided... I wouldn't want a poor speech to be recorded, then everything would be there. I want first refusal as a speaker. That would encourage these things. This would motivate me as a speaker."   -Aynne Valencia, Conference Speaker

4. COMPETITOR ANALYSiS

5. DESIGN ITERATION / DESIGN HYPOTHESIS

SKETCHING INTERACTIONS

 Skeches by Brian and Chase

Skeches by Brian and Chase

6. FLOW DIAGRAMS

USER FLOWS

7. DESIGN SPECIFICATIONS

CONCEPTUAL MODEL

DoubleDutch is the first ever social event app for any conference and event attendee who enjoys networking anda desire to schedule. It showcases attendee networking, mobile agenda creation, surveys & polling and unlike Quickmobile it promotes the ability for the user to network with fellow attendees within the app.

8. PROTOTYPING

We have used Invisionapp prototyping tool for this project. Please visit this link.

Credits:
User Researchers: Tuba Mertayak, Brian Oei, Chase Facer
Competitor Analysis: Tuba Mertayak
Concept Ideation Development: Tuba Mertayak, Brian Oei, Chase Facer
User Flows: Chase Facer