The Importance of Unsatisfied

"Every truly history-making transformation has occurred when people have decided to go far evolutionary change" 

I suddenly remember the quotes that I read many years ago. Traveling and long walk helps me to clean up my mind and move on. I used to work at a company revolutionizing the travel industry. We made people travel, go see the unseen and gain more experience. After receiving the product feedbacks from users who are happy or unsatisfied, I was feeling lucky. When I break it into chunks, the unsatisfied users were the most helpful ones. Because they are the unconscious advocates for our product. They were not just reporting bugs but were helping us to improve. They gave us the ability to assess what we had then and how to leverage them.

For me, contacting and connecting are two very different approaches to reach the unsatisfied. Leading a team requires a connection between you and the ones who report you. I have experienced many cases in which we achieved our goals faster after ensuring the connection between me and my team. Do not wait for your employees to admit that they are unsatisfied. I always encourage them to share their deepest thoughts about our process and start from there.

An Intellectual Choice

For those of you who have limited time, here is the twenty-second version of what I am going to say (a.k.a TL;DR):

“It’s time to give back to my community what I borrowed from them years ago: Knowledge. I am going to allocate my time to share my design knowledge, and starting free mentorship program.”

It took me ten years to get here. Ten years ago, I realized that I was not the best fit for finance industry. I was working successfully but unhappy on the top of the plaza building. Every morning, I was looking at the world from a different people’s perspectives. I was looking at the people how they get into bus, what they are reading, how they sip their coffee, how they push the elevator button, how they decide, how they interact with the world. I was definitely curious about human behavior.

The awareness of what I don’t like helped me to find who I am. I am a people person. 

Even though studying economics at the college, I was spending my days at Modern Art Museums, discovering the collections, spending my summers at space camps to understand the universe deeper. I was attending lectures without being enrolled at fine art university, learning more. This enthusiasm gave me zero credit for graduation, but my future self. 

I decided to go down the career ladder that I climbed. I said good-bye to my formal education that I have degree in. I start from the scratch to pursue my dream. 

My dream was to invent, to produce, to explore, to make good, to demonstrate, to learn more day by day.

I am writing this to prove that anybody who wants a career change that’s possible. If I could do it in Silicon Valley, as a woman Muslim first generation immigrant, you could do it too. 

Starting from December 10th, I am starting a free mentorship program. Enrollment is open but limited to three people. I am looking for the most enthusiastic career changers, who couldn’t lend their first design job. This is my only criterion. Because I know how painful is landing the first job. 

This is not a program for you to find a job, but learning the path how to search. I will connect 1:1, possibly group one-time a week. Our connection duration will be six months. I will share the details.

Demographics and User Experience Design

It is hard to believe that smartphones have been with us only for ten years, it feels like they are around forever. As smartphones intuitively changed everything about how we interact with the world being inclusive becomes more important than ever. The digital world doesn't belong to a selective few anymore. And everyone wants to be part of it. Let's think about how we can increase the inclusiveness of the technology:

  • Native citizens of the digital world: Kids. Today's little kids were born to a world of voice UIs. If you can get them included in your ecosystem early on your users' average lifetime will be automatically increase at least 10 years! Although it comes with some legal restrictions, e.g. COPPA, they are great investment to collect the fruits in long term.
  • Although we want to connect all the people on the planet the illiteracy rate is 17% today. Even we can make all people online today without proper usage of voice UIs we cannot get the benefit out of it.
  • Cultural aspect of the translations on the applications is important. In my natural language (Turkish) call-to-actions like "click here" sounds weird and sometimes even offensive to the older people. No matter how many times I explained my mom asks me "why this wants me to click it".

As we progress on engineering the user experiences we'll hit limits, getting over them may be being more inclusive of different groups. However being inclusive may sometimes mean being "divisive". We must be open minded to test our products with different cultures and age groups to provide the best possible experience because "the best" probably differs from one demographic to another.

Rove App Acquired by TripAdvisor

I am honored to be a part of Rove App of Zetrip, and proudly announcing that Rove App is being acquired by TripAdvisor. 

You can see the details of our design process here. During working for Rove, I have really enjoyed our productive and prosperous period. 

You can find related news below.


TripAdvisor buys Zetrip and its personal travel journal app Rove.


TripAdvisor acquires maker of personal journal app Rove.


TripAdvisor acquires personal journal app Rove.


TripAdvisor acquires ZeTrip, maker of automatic journal app Rove.


TripAdvisor to acquire ZeTrip.

A Tiny Detail I Like About iOS8

iOS8 is a huge move forward in user experience, especially the continuity experience between iOS8 and Mac OS X Yosemite is a great win. For the ones who don’t know what I am talking about by saying “continuity experience”: it is the ability to continue working on your document no matter which machine you started with, either a mobile device or a Mac. And also answering phone call on your Mac and iPad is a big experience win (more details on Apple's site). 

The thing that I would like to point out in this post is rather different, it is iOS' spotlight, again! You may remember I criticized iOS7 for a single bad behavior which had frustrated me lots of time: Keeping the earlier search query when I open spotlight for second time. iOS8 came with a simple solution for that: Second time you open spotlight it sets the search expression selected so if you time something the earlier search goes away; and in case you want to continue from your earlier type you still can do.

I can hear you are saying I am focusing on a secondary thing but I assure you these tiny details can make your users like or dislike your product.

Step 1. Search something, then select something or cancel the search

Step 2. Drag the home screen for a second search, the text comes selected. You can type something else without need to clean the field, or you can use your earlier expression